Romantic & Beautiful. If I could own an entire runway collection…
Romantic & Beautiful. If I could own an entire runway collection…
Everything these models have on, to die.
CHANEL PRE COLLECTION AW 2013/14 - WOMEN ONLY - (by magazinecrash)
This brand is for women interested in fashion who want to develop a personal style, a total look - their own story. - Telegraph
There’s something that particularly intrigues me about Swedish fashion designs… The uniqueness, the strange, in the most fashion forward disguise.
If you have not heard of this little gem yet, let me introduce you to & Other Stories.
I won’t get into too much detail as you must experience it in the flesh, but this Swedish brand under the very large H&M group represents quality and affordability.
I’m lucky to have the one and only London store in close proximity, although this is also very dangerous. With weekly visits and frequent impulsive shoe purchases; proof that this eclectic collection of beauty, ready-to-wear, and accessories is shoppable.
Visit the London store on Regent street or fancy and online purchase, click here.
If I could tell you a story…
LoubouTube meaning Louboutin x Youtube of course.
An actual channel is now available to all the red sole shoe fans. Brand new to the Louboutin World, sounds bizarre right? I was taken aback as well as I thought this shoe designing power house would’ve already had every form of social media channel on the go. Well surprise surprise, a new direction that the marketing team may have forgotten to explore! How it will do is a whole other question…
We’ve all loved the man behind the infamous sole (don’t lie, you know you want at least ONE pair ;)), so why wouldn’t a YouTube page be successful? First thought that came to my mind was why would this non music-related brand make a YouTube channel? My mind then began to brainstorm away so I narrowed it down to three simple reasons;
1. Think about the amount of people who log on and use YouTube on the regs - “More than 1 billion unique users visit YouTube each month" on top of the millions who subscribe each day.
2. Once people have accounts, with all the advanced technology that allows the site to suggest videos, the following happens: You’re watching a Rick Ross video, (the dude always talks about glittery red bottom soles) I’m sure that somehow one of these Louboutin vids will be suggested to you.
3. New medium = new market segment. The “YouTubers”? Yes, YouTube users can be segmented all on their own. Targeting them specifically can introduce them to a whole new Loubouworld.
We can’t forget that YouTube is a great channel to promote e-commerce and online campaigns! Now that everything is available to view on YouTube such as live stream fashion shows, It’s only natural for their team to create a page to feature all the making-ofs and behind-the-scenes videos.
bravo! CL Team, It’s about time!
Tube Sunday Necklace
Double Glitter Clutch
I recently visited this lovely flagship boutique in East London’s Shoreditch. Edgy designs, shining gems, and everything bejewelled, the shop made me feel like I was walking into some kind of rock princess’s closet.
London based designer Mawi launched her line of costume/heirloom pieces in 2002. Since then the brand has been featured in fashion shows during London Fashion Week and spotted on a number of celebs (Rita Ora, Lady Gaga, Lana Del Ray). It’s been the perfect accessory in editorial shoots, and even rocked by men - Bryan Boy, Lenny Kravitz.
What sets Mawi apart from other jewellery/handbag designers? Mawi has not only designed unique pieces but she’s collaborated with many other artist and/or designers, which I find particularly interesting. These business ventures are strategic in that they’re benefiting to all parties involved. Take the most recent Mawi and shoe designer Bruno Magli collab - both brands represent luxury and quality. A customer who seeks these attributes in the products they consume will certainly be intrigued by these exclusive designs.
Although costume jewellery may not be for everyone, what the company has mastered to do is make classic statement pieces. For example, the Tube Sunray necklace (my favourite) is just that. I believe that a successful brand is one that stays true to its roots and carries this on throughout their collections rather than completely altering designs in order to conform to the latest trends. Mawi London has done this and has established itself in the fashion industry. So if you are not yet familiar with the brand, get acquainted and potentially get hooked ;).
photo taken by myself on rue Saint-Honoré in Paris
If you don’t recognize the name, you may recognize the print. I would sporadically spot celebrities with the classic Saint Louis tote but never knew what make it was. Annoyed with the fact that I couldn’t identify what brand it was, I began my research…
From traditional trunks to pet accessories, the Maison Goyard’s craftsmanship is like non other. With exact details of the manufacturing process kept a secret, the bags are made up of a mixed natural coated hemp, linen, and cotton - all waterproof. Step aside Louis Vuitton…
"Goyard products do not change every season: in a disposable society, they are meant to last." The difference with this house is that the products are not mass produced. Most pieces are made to order and individually personalized, at an exclusive price of course (lowest price approx. £600 which is almost $1000 CAD).
So why NOT MarketLaMaisonGoyard? There’s no need. When a brand has such a strong heritage and cult following, it truly markets itself. Have you even seen a Goyard in a magazine ad campaign? They want the house to remain exclusive, and thus not accessible to all.
Snobish, ridiculous, crazy? Call it what you will, the business model is brilliant.
photos & more Goyard
Read more to check out who’s owned a Goyard…
Good day loves,
I know I’ve been super MIA - so quick catchup & to make a long story short - I moved to London two weeks ago, spent the last week in Paris, and well, as you can imagine I’ve been Frantic Francine and neglected my blog.
So let’s skip to the now. I’m living in Europe and obviously loving it because I’m inspired everyday. Decided to visit my neighbour (France) to check out the chaos during the last few days of PFW.
Im pretty sure not long ago we didn’t even know what Editor-in-Chiefs looked like. Today, they have become real ambassadors of the fashion world. Thanks to the street style bloggers of course, who constantly photograph them from head-to-toe.
They’re collaborating with designers, and featured in campaigns - take Caroline Issa for example, fashion director of Tank magazine, was named “one of street style’s biggest stars” by The Guardian. She’s collaborated with London based LK Bennett and was featured in J Crew’s campaign last year.
There’s also the oh so fabulous Anna Della Russo, Editor-at-Large of Vogue Japan, who launched a complete collection of accessories with H&M last fall.
We can see how these highly positioned women have made a significant mark in the fashion industry. They have an incredible online presents - which today is quite imperative. This has also lead to business ventures (i.e. designer collaborations) that are more than likely very lucrative. These are wise decisions that will not only drive sales but will promote and strengthen a brand.
So why wouldn’t you MarketLeRédacteur-en-Chef?
In the end, everyone’s happy ;)
Good things come in small packages?
Um yes. Every designer is making their own shrunken version of their signature bags and they are probably the cutest lil gems out on the market.
This Spring/Summer season is centred around these ‘minis’. For someone who usually likes to carry her whole life with her everywhere she goes - just “in case”- I have grown quite fond of this size of bag. For one, I don’t have to feel like I’m constantly lifting weights every time I step out of the house, and most importantly, It’s a fashionable travellers dream. You won’t catch ME with a fanny pack. Nonsense.
Let’s take a look a few of my favourites:
Louis Vuitton - Alma BB Monogram Verni
The most coveted Celine Luggage tote - in a mini
…which I think I should start saving for.
Although this style of bag is not necessarily a “new” design (I think I bought my first cross body a few years ago) the fashion industry is doing a great job at marketing this hot new item.
Time to go get yours ;)