Prada SS12
Video campaigns are the talk of fashion. They have been for the last couple of years and it seems as though every designer is trying to top the next with their creative way of making their collections come alive.
These model are dressed from head to toe in the seasons collection acting in a sometimes unidentifiable story-line. Nonetheless, each second captures the beauty of the colour, shape, and silhouette of the pieces as they flow so perfectly on these live mannequins.
It captures their targeted audience’s attention and stimulates their imaginations…
I have no better explanation for why these court-métrages* are the medium through which these master-minds choose to market their collections.
Prada does it again.
Enjoy,
bisous.xx
*short-films
(Source: youtbe.com)
