my take on marketing fashion.
"J'ai compris, que la rencontre la plus importante de la vie, était la rencontre avec soi-même" - YSL
16th May 12
CHANEL Resort 2013
Set in the beautiful garden of Versailles, Mr. Lagerfeld reveals his Resort Collection for 2013 - and that’s no typo.
My eye were wide open for the entire length of the video as each piece intrigued me; the widened culotte pants, the superstar hats, and the jackets…oh they get me every time. I’m a shoes and jackets girl so you can only imagine how much I melt at the sight of a gorgeous tweed Chanel. One day…
Although this collection may seem too soon, and while most may think that the fashion industry’s is too fast paced - I see it differently.
This season les courts métrages have continued to be an effective way to promote and advertise the spring/summer collections.
The BOF (Business of Fashion) has created another list of this seasons top fashion videos. From Prada to Stella, these mini videos express character and often define the woman of the brand. Sensuality, power, and beauty are what the women who watch these videos can relate to. Creating that feeling where the customer can see themselves in the characters of these short-films is what the créateur hopes to accomplish.
Here, I share one of the videos that warmed my heart. I spent all of a couple of hours in Cap d’Antibes when I visited the French Riviera and this Chanel “making of” video captures the beauty of this strip of land between Nice and Cannes. Just as I remembered it; clear blue water and the most gorgeous rocks…
Afternoon loves, I’d like for you to seize your eyes on this beautiful purse above. Now, how many of you can identify whom is the brilliant designer behind this piece of art…
For some of you, who are passionate fashionistas/os, would be able to tell me before even reading the first sentence - “CHANEL!!” And many of you would have to ponder for a moment and may still not be able to tell me what make this purse is. Unlike many Chanel bags made identifiable by the double C’s, this new ‘no logo’ approach has been gradually adopted by designers.
The idea of not obnoxiously placing a logo on merchandise can be viewed as exclusive. A rare piece that is more difficult to acquire and that very few own.
What I find interesting is the amount of people who are on the complete opposite side of spectrum, sometimes referred to as “Brand Whore” (excused my language). We all know them, the ones who love to show off their Coach, Burberry, LV, Gucci, Tory Burch - all of which are not unidentified because you’d be a fool not to know what make they are with such obvious logos.
“There is much greater value put on bags that will stand the test of time”. - Ed Burstell
This is very well said, while exclusivity may cost more, chances are that you acquire a timeless piece such as this Chanel dime above. This is what more people are looking for and why fashion houses are looking to offer a more subtle product that is classic and of high quality.
Food for thought, do you think this approach is going steer some of these “Brand-loyal brand whores” away from the obnoxious logos and demand more exclusive anonymous merchandise?
Third times a charm, and so is mini Kroenig. The 3 year old who walked the Chanel runway at Le Grand Palais with his father (model Brad Kroenig) for SS11 line. Looks like he’s off to a great start - some models only dream of walking a Chanel fashion show. This lil boy trotted alongside his pops like it was no ones business. Not to mention, he is one of Karl’s muses.
Check out all the mini pieces featured on The Coveteur’s site. They’re all so cute - he pretty much tops the Les enfants de la mode series.
Earlier this year I found these beauties in the sunglass section at work. After months of contemplating whether I should spoil myself I finally was granted with the perfect excuse to buy them - Atlanta, Georgia trip:)
“CHANEL is first and foremost a style. Fashion goes out of fashion: style, never.”
- The best purchases in life don’t have to be justified, i.e. CHANEL
My first and probably only, I’ll have to pass them on to the children, nieces, grandchildren…
