No Logo
Afternoon loves, I’d like for you to seize your eyes on this beautiful purse above. Now, how many of you can identify whom is the brilliant designer behind this piece of art…
For some of you, who are passionate fashionistas/os, would be able to tell me before even reading the first sentence - “CHANEL!!” And many of you would have to ponder for a moment and may still not be able to tell me what make this purse is. Unlike many Chanel bags made identifiable by the double C’s, this new ‘no logo’ approach has been gradually adopted by designers.
The idea of not obnoxiously placing a logo on merchandise can be viewed as exclusive. A rare piece that is more difficult to acquire and that very few own.
What I find interesting is the amount of people who are on the complete opposite side of spectrum, sometimes referred to as “Brand Whore” (excused my language). We all know them, the ones who love to show off their Coach, Burberry, LV, Gucci, Tory Burch - all of which are not unidentified because you’d be a fool not to know what make they are with such obvious logos.
“There is much greater value put on bags that will stand the test of time”. - Ed Burstell
This is very well said, while exclusivity may cost more, chances are that you acquire a timeless piece such as this Chanel dime above. This is what more people are looking for and why fashion houses are looking to offer a more subtle product that is classic and of high quality.
Food for thought, do you think this approach is going steer some of these “Brand-loyal brand whores” away from the obnoxious logos and demand more exclusive anonymous merchandise?
Only time will tell…
bisous.xx
(Source: ft.com)
